SEO content and perfume products

Over the years I have worked with many different firms that have brought numerous products to market. All business sell either a hard product or a service I can label them in one of two categories, perfume sales or technical product sales.

Perfume sales deal with the approach of selling to the emotional state of the buyer where technical products sell to satisfy some tangible problem or solution.

Crossover does exist such as a restaurant. They are selling a product that meets a technical need to keep the body alive but they are also selling the emotional side of the food via convenience.

Here are two tricks I use to help flush out content areas for the perfume type product:

Let’s say you have five pieces of print advertising, it is possible to take these five ads and deconstruct them and put them back together in ten to fifteen different formats. The important part is to rewrite the introduction or description sections so that they don’t appear to be the same piece of literature to the search engines. While 15 pieces of ad content does not seem like much, but when you apply it to a full product line of 300 pieces the numbers grow to a much more respectful quantity.

The technical product will have a lot more documentation created to represent the definition of the product. These are spec sheets, layout diagrams, wiring, installation manuals, user manuals, and so on. They will also have the ability to have countless articles written about them for different applications and installations. These are by far the easiest products to promote in an SEO content profile.

Another trick is to copy the format presentation of the technical product. We can take this approach with a perfume product as well.

Let’s re-label each of the technical products documents for the perfume product:

Technical product                         Perfume product

Spec sheets                                     Proprietary blend and specifications
Layout diagrams                           History of product development
Installation manual                      How to attract that special someone
User Manual                                  7 great ways to change your perfume each day of the week

In this example we have created five new pieces of content for one product. This model can be copied over and over for each product; all you need to do is change the text in the document.

The important part is to be creative in how you approach content creation and once you get a format that works, apply it across your entire product mix.