I write thank you notes. Yes this is not considered the modern practice but I still do it. Sometimes it is done via email, sometimes it is done via LinkedIn to help build connection, but most of the time it is done with a good old hand written letter.
The reason I write thank you notes is to build good will and help people remember me. I work in marketing and having people remember me is crucial.
Here are some of the methods I use:
Hand written note card – Keep a selection of note cards in your desk and in your briefcase. Also keep stamps with your note cards and in your wallet. When you have down time, take 3 minutes to write the card and tell the person why you appreciate their work and their effort in assisting you. People will remember the gesture and this will open doors for you in the future.
Email thank you – I try to use this only when I need to get the information out quickly. There is an impersonal nature to emails so don’t over glamorize what you have to say. If you’re writing more than 30 words it is probably too long.
LinkedIn thank you – I have found this to be a great way to build good connections. After dealing/meeting with a person I like to send them a connection request. When I do, I use the opportunity to thank them for working with me on my project or issue.
LinkedIn is also great in the fact that you can recommend them once you’re connected. A simple sentence or two thanking them for the assistance goes a long way to build good working relationships. And as you do these recommendations they provide back links to your profile.
How does all this help with SEO. It builds your personal marketing exposure and it builds it in a positive manner. Remember, your reputation is just as important as your job. You must put forth the effort to keep good relations with as many people as possible to build your own online and off line optimization methods. Never forget, you are a commodity and you must keep advertising and selling yourself.