Klout VS credit scores
Klout has received a lot of blog press lately and it mostly seems to revolve around Klout’s desire to rank online presence in the same way the big three credit rating bureaus rank individuals credit scores. They continue to run into an adamant group that speaks loudly about how Klout provides no real service and in fact is creating a false measurement for the online world.
It is interesting that the online community has not embraced Klout and tried to work with them in developing their product. Fore in the long run Klout is already here and will not go away. It may not be called Klout in 10 years but the model has been built and the desire by the non players to be able to measure the players has been identified.
This is the same with the credit bureaus. They have created an unfair playing field to measure and rank individuals credit worthiness and they did so in a vacuum. What would have happened if the consumers had united and started demanding different forms of checks and balances when the industry was developing?
I don’t mean to make an opinion positive or negative about Klout and what they are trying to accomplish but in the end this one fact will remain true.
” Klout is in business to make money and now that it is proven that money can be made ranking online personas; more companies will enter the market.”
It seems to me to stop trying to tear Klout down and instead create on open dialog with them that helps them create a truly inclusive and accurate product. This in turn will allow the industry to develop with guidance from the assets they are trying to measure.
I cringe every time a prospective client wants to run a credit check on me to determine if I am a worthy employee and the same is going to hold true in a few years where all Ecommerce players are hired or fired by their Klout score. Maybe we should help stack the deck?
For a little more reading on how Social Media will start to affect hiring practices checkout:
Social Media technology will one day come back to bite HR and Recruiters
****
John Wilkerson is a Marketing/Sales Professional specializing in online branding, ecommerce sites, blogging, email advertising, content creation, print media, and direct mail. Follow @johnwilkerson
863-398-2199 JDW.Wilkerson@Gmail.com
http://www.linkedin.com/in/johndwilkerson
http://twitter.com/#!/johnwilkerson
Phone 863-398-2199