Tag Archives: ecommerce marketing

The consequences of poor proofreading

The consequences of poor proofreading A couple days ago I received an email from a company I visited at a trade show last year. It is time to go see them again next month and their well written email provided … Continue reading

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If you are in ecommerce marketing you need to understand merchant processing

If you are in ecommerce marketing you need to understand merchant processing One of the first questions I ask during my initial consulting interview is how their merchant processing account works? I usually get a blank stare from the marketing … Continue reading

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Outsourcing ecommerce marketing or will I lose control

Outsourcing ecommerce marketing or will I lose control The premise of outsourcing a company’s online marketing functions has been one of debate for many years. I would like to throw a wrench in the debate and present a singular idea … Continue reading

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