Writer, Speaker, Consultant
John Wilkerson is a seasoned marketing strategist, web developer, content creator, editor, and educator. With a specialized focus on financial and technical industries, he brings a wealth of expertise to digital and print media.
With three decades of experience as a business manager and entrepreneur, he possesses the ability to bridge the gap between corporate leadership, employees, and end customers. His understanding of business operations and consumer psychology impacts his content strategy, ensuring that marketing efforts resonate with target demographics.
Mr. Wilkerson also specializes in corporate and business organizational development, assisting companies in streamlining operations, enhancing leadership structures, and fostering efficient team collaboration. He has successfully guided organizations through restructuring efforts, changing management processes, and the development of scalable business models that improve productivity and sustainability.
For over twenty-five years, Mr. Wilkerson has crafted compelling web content and advertising copy. As a ghostwriter for nonprofits and technology publications, he adeptly adapts an author’s voice and perspective to maintain authenticity and engagement. His ability to seamlessly align messaging with brand identity ensures high-impact communication across diverse platforms.
A key facet of his expertise lies in ghostwriting articles and personal memoirs for business owners and executives seeking to humanize their corporate websites and newsletters. By integrating storytelling with strategic messaging, he helps organizations establish stronger connections with their audiences.
Mr. Wilkerson’s experience as a newspaper journalist further solidifies his credentials. He has covered city council and county commissioner meetings, economic development initiatives, infrastructure improvements, and human-interest stories, delivering insightful and well-researched reporting.
His industry experience spans nonprofit 501(c) organizations, electronic manufacturing, construction, and facility maintenance. This breadth of expertise enables him to tailor content that speaks directly to industry-specific challenges and opportunities.
A sought-after speaker, Mr. Wilkerson has presented at numerous writers’ conventions and served as a guest lecturer at the state college level. His insights into content marketing, brand storytelling, and digital strategy have guided both emerging and established professionals in enhancing their communication efforts.
As a former marketing manager, he has witnessed firsthand the inefficiencies of sales teams dedicating excessive time to content creation. Too often, staff members labor over crafting ad copy, diverting attention from revenue-generating activities. This dual challenge—needing both effective sales efforts and quality marketing content—necessitates a strategic approach.
Entrusting advertising content and educational materials to junior team members is rarely effective. Many lack the expertise to articulate a brand’s voice or address the informational needs of potential customers. Professional ghostwriters fill this gap by delivering polished, audience-focused content that enhances brand authority and strengthens market positioning.
Outsourcing content creation to an experienced writer is not only more cost-effective but also ensures that marketing materials are aligned with business objectives. Rather than allocating valuable sales resources to content development, companies benefit from specialized expertise that drives engagement and conversions.
Having worked on both sides of content development, Mr. Wilkerson has commissioned professional writers to assist in advertising campaigns while also supporting fellow writers in completing their projects. He firmly believes that effective content marketing, particularly in today’s competitive landscape, is a collaborative effort requiring skilled professionals dedicated to optimizing brand communication and market presence.
