John Wilkerson is a savvy marketing and web developer, article writer, content creator, editor, and educator. He specializes in financial and technical topics.
John@johnwilkerson.com
He has written web content and advertising copy for over twenty-five years. Mr. Wilkerson is a ghostwriter for non-profits and technology publications, with the capability to shift an author’s voice and point-of-view as required.
One of his specialties is ghostwriting articles or personal memoirs for business owners and executives who wish to add a human voice to their corporate website and newsletter.
He has also worked as a newspaper journalist covering the news desk: city council and county commissioner meetings, economic development, infrastructure improvement, and human interest.
With thirty years as a business manager and owner, he possesses the ability to bridge the gap between corporate management, employee, and end customer.
His experience includes: non profit 501entities, electronic manufacturing, construction, and facility maintenance.
Mr. Wilkerson has spoken at numerous writers conventions and been a guest lecturer at the state college level.
As a former marketing manager, he found it difficult to watch sales staff labor over the creation of advertising content writing and marketing plans. In many cases, staff members would spend hours attempting to polish the simplest of ad copy. Not only must the company pay salary for these individuals, it must also absorb the lost opportunity from the sales staff not tending to new business.
It’s a two-fold problem. The company needs sales and it needs ad copy.
It’s not wise for advertising content and articles to be written by junior members within an organization. Most don’t have the skills to bring the company’s voice to life. Nor does the staff understand the advertising or educational needs of the end customer.
Ghostwriters bridge the gap by creating professional content capable of educating the customer, building the company’s brand, and bolstering market placement presence.
The professional writer can do it cheaper than having your sales manager or sales staff pen the articles themselves.
As a professional writer, he has worked on both sides of the project. Mr. Wilkerson has hired professionals to assist ad copy creation and has helped other writers complete their projects.
Foremost is the fact that professional writing and market placement, especially for today’s competitive market, requires a team effort.